Stelios to extend his Easy brand into the serviced office sector.

Entrepreneur and Easy Group founder Stelios Haji-Ioannou is to extend his Easy brand into the serviced office sector.

He has teamed up with Rob Hamilton's Instant Offices Group to form a partnership providing serviced office space.

The first branded easyOffice will open in High Street Kensington, west London, in August.

easyOffice will target entrepreneurs and start-up businesses, who will book and pay online for a week at a time.

Occupying the space for weeks or months at a time is permitted, but will be on a first come, first served basis like a hotel. It will be booked at the easyOffice website.

If successful, Haji-Ioannou plans to extend the concept to his internet cafes in Edinburgh and Glasgow.

Haji-Ioannou told Property Week: 'This is about a booking engine and an efficient way of distributing space. Occupiers will have the ability to book Workspace on the web as if it was a hotel room, which is why I think the concept is unique.'

Instant Offices was founded by Hamilton in 1999 and is a brokerage for serviced office space around the globe.